Newspaper article The Florida Times Union

Add Another Voice to Local Talk Radio

Newspaper article The Florida Times Union

Add Another Voice to Local Talk Radio

Article excerpt

Byline: Jeff Elliott, Times-Union sports writer

******************CLARIFICATION May 3, 2003

The sale of WGSR (1570 AM) to a group called Florida Sports News Network LLC has been challenged in a federal lawsuit by Anscombe Broadcasting Group Ltd., which claims it had already reached an agreement to buy the station from its current owner, RJM Communications Inc. The television and radio column on Page C-5 yesterday outlined the plans for the station by the Florida Sports News Network LLC, but did not indicate that the sale was being contested and might not be approved.

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The battle for listeners in the radio sports talk market in Jacksonville is about to become more competitive.

The newest player to join the sports airwaves will be WNNR (assuming the FCC grants them approval for those call letters). The station -- 1570 (AM) -- will refer to itself as, "WNNR, The Winner." The new station is expected to begin broadcasting in early June.

The station will have some differences than the other two all-sports, Jacksonville talk stations -- WFXJ (930 AM) and WZNZ (1460 AM) -- in that it will also include various segments on business/financial news. It will be part of a group of stations in Florida that will be known as The Florida Sports News Network.

"We'll be jocks and stocks, covering both sports and financial news," vice president and general manager Bernie Daigle said. "It's a little bit of a twist, but we think it will be very effective. We're targeting the upper class, white collar workers that are interested in sports. Our slogan is, 'We didn't come here to play, we came to win.'"

The station, which will be located in the Baymeadows area, will be one of four or five at the start that make up the network. Other cities likely to have an affiliated station include Daytona Beach, Orlando, Port St. Lucie and the West Palm Beach area.

The station will have a mixture of local and national programming as part of The Sporting News Network. Plans call for a 50-50 split among the two formats.

An afternoon drive show will be hosted by Dino Costa, who at 40 years old, has been doing sports talk shows over half of his life. …

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