Newspaper article The Evening Standard (London, England)

One Stop Holiday Shop; ES SHOPPER

Newspaper article The Evening Standard (London, England)

One Stop Holiday Shop; ES SHOPPER

Article excerpt


From bikinis to Brazilian waxes, Heidi Klein makes pre-holiday shopping a joy

What is it?

A one-stop shop that sells everything you'll need for your holiday in the sun from sunhat to bikini and flip-flops. You can also make your body bronzed and beachworthy - book in for the brilliant one-minute Mist-On tan, a Brazilian bikini wax or just a simple pedicure. Here the emphasis is on style and quality so you will find only the most chic and flattering bikinis and swimming costumes including exclusive lines from French label Om?k, Spanish brand Dos Mares and cool New York designer Thomas Maier. The shop girls are experts at identifying the right bikini for your body type so it's guaranteed you'll walk out of the shop with something perfect.

Who's behind it?

Bronzed beauties Heidi Gosman (far right), 31, and Penny Klein (right), 33, who met three years ago while working for Wheel, a new media company. Heidi, who studied for a BA in media at Leicester, and Penny, who's got an MBA from City, decided they wanted to set up their own shop.

'We were doing a project for a client when the initial idea came up,' explains Heidi, who was having problems finding exactly what she wanted for a holiday in the Maldives. 'Pre-holiday shopping was a really unenjoyable event and I thought it should be totally the opposite,' she explains.

So, how did they start up?

They wrote a business plan and approached various contacts in the City and scooped an impressive ten sponsors to back them. That gave them the funds to get a key commercial property in trendy Westbourne Grove and buy stock. Then they enlisted Hosker Moore Kent Melia to design the shop in the style of a Hamptons home while they sourced swimwear across the globe, from shows in Miami to fabulous finds in Australia and Brazil. Hot buys include handmade Brazilian bamboo clutch bags, floaty cotton Aspara kaftans and T&A halter-neck bikinis. …

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