Newspaper article The Evening Standard (London, England)

Groovy, Girly and Veggie; Last Night Stella McCartney's New Store Opened with a Glitzy Party. but What's It like in the Cold Light of Day?

Newspaper article The Evening Standard (London, England)

Groovy, Girly and Veggie; Last Night Stella McCartney's New Store Opened with a Glitzy Party. but What's It like in the Cold Light of Day?

Article excerpt

Byline: EMINE SANER

A GREY, soggy weekday is not the best time to visit Stella McCartney's new shop. A warm, sunny Saturday would be a far better time to see it in all its glory - the big, open glass-walled garden room, where you might take tea in the courtyard with Kate and Sadie, browse through the rails of floaty, summery clothes as light streams in through the huge windows and bounces off the vintage mirrors and polished display cabinets. This is definitely a summer store. But even when it is miserable outside, the welcome is warm - a relief for those intimidated by designer shops, especially one whose owner recently confessed to being a bit of a bully at school.

The three-storey shop (Stella's first London store) is the sort of place you want to walk around and pretend it's your house. There are huge vases exploding with fresh flowers on every surface, restored fireplaces, and rich aubergine carpets. The staff - hunky men in black, punky girls in colour - are helpful and friendly - you suspect they wouldn't bat an eyelid if you pitched up with your girlfriends and spent the whole afternoon there.

In the room at the top of the house are a couple of squishy grey sofas, a coffee table and a fish bowl. The glamorous launch party was held last night, but the shop has actually been open for a month. The fish aren't looking too healthy. One is floating on the surface and the shop assistant, worried about Stella's animalloving reputation peers in. "I hope he's okay," she says. He was probably just a bit hungover or star struck at meeting Madonna, Sadie Frost and Sam Taylor-Wood at last night's bash; maybe someone used him as an ashtray. I might have stayed to find out but I had vegetarian shoes to check out. Who says I haven't got a conscience?

Stella has proved that veggie shoes don't have to be stinky, hippy sandals. …

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