Newspaper article The Florida Times Union

Souvenir Prices Don't Deter Passionate Fans with Cash to Spend

Newspaper article The Florida Times Union

Souvenir Prices Don't Deter Passionate Fans with Cash to Spend

Article excerpt

Byline: Alex Abrams, Times-Union sports writer

DAYTONA BEACH -- Leah Black held a stuffed shopping bag in her right hand, looking like a woman who had just finished a shopping spree.

Black wasn't in a mall, and she wasn't done shopping. She was at last night's Pepsi 400, held at what can seem like the nation's largest and loudest mall, the Daytona International Speedway.

"We've bought T-shirts for our friends, earrings, hair clips, you name it," said Black, a bank employee near Bowling Green, Ky.

Black estimates that she and her husband will spend more money on souvenirs ($300) than hotel rooms ($150), and their race-day shopping spree should inflate the cost of their entire trip to around $1,000.

And Black was only one of the tens of thousands of race fans who converged on the speedway yesterday, dressed from head-to-toe in NASCAR apparel and looking to purchase more.

The more than 100 track souvenir stands and trailers sell everything from ball caps and T-shirts to oddities such as a Dale Earnhardt Jr. …

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