Newspaper article The Journal (Newcastle, England)

PR Agency NP Success Story Keeps on Growing

Newspaper article The Journal (Newcastle, England)

PR Agency NP Success Story Keeps on Growing

Article excerpt

NEWCASTLE-based PR agency NP is celebrating winning a number of high profile national food accounts. NP, which is re-branding from its original name of Northern Profile PR, has four UK offices, in London, Leeds, Manchester and its HQ at 8 Mosley Street in Newcastle city centre.

It has recently scooped amongst others the high profile national Nestle Ice Cream brief from Richmond Foods plc. The contract includes the entire Nestle Ice Cream portfolio, such as Milky Bar, FAB and Rolo. The account was won against a London PR agency. It is another major win for the team at NP which has also recently added Union Snack, James White Drinks, Kavli and Greggs to its national food rosta.

NP's food portfolio also includes the Lazenby's sausage account and Cranswick plc, which it has worked on for over five years.

In the past six months, NP has also secured several high profile b2b accounts, including London-based global recruitment plc Harvey Nash and PFI advisers Rock Consulting. North-East based national and regional clients of award-winning NP include ScS, Wise Speke, Benfield Motor Group, Sport England, The Officers Club and Storey Carpets.

"We have become the northern agency London based businesses turn to if they want PR support in the north and more recently nationally," says NP's managing director Nick Brown.

"This is part of our strategy to become a truly national PR agency and the results over the last two years, in particular, demonstrate that this is being delivered." He says this strategy has been helped following NP's success at the national PR Week Awards, when the agency was crowned Best Small PR Consultancy In The UK, the only time a non-London HQ'd PR company has won the top award.

"The PR Week Award said to marketing directors `there is an agency north of Watford which can deliver national results' and since then we have picked up national contract after national contract," says Nick. …

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