Ponte Vedra Woman Will Stop Marketing 'Skinny' Pill; FTC Accused Her of False Advertising and Deceptive Trade Practices in Lawsuit

Article excerpt

Byline: PAUL PINKHAM, The Times-Union

A Ponte Vedra Beach woman has agreed to stop marketing "Skinny" dietary supplements without "reliable scientific evidence" that they work under a proposed settlement with the Federal Trade Commission.

Edita Kaye, founder of The Fountain of Youth Group in Ponte Vedra, agreed to the settlement after the FTC accused her of false advertising and deceptive trade practices in a lawsuit filed last month in federal court in Jacksonville.

The settlement still must be approved by a judge. It includes a $6 million judgment, "which has been suspended due to the defendants' inability to pay."

Kaye, a medical journalist, has been under investigation by Congress and criticized by nutritionists after unveiling Skinny Pills for Kids in 2002. The settlement addresses that product and three others sold by Kaye: Skinny Pill AM, Skinny Sleep PM and Skinny Carbs.

Kaye couldn't be reached for comment, and her Internet site, skinny.com, remained "down for repair" Thursday. The site was Kaye's primary marketing tool.

The FTC lawsuit said there was no scientific validity to Kaye's claims that the pills could burn fat while the user slept, block carbohydrates from turning into sugar and could help children 6-12 "win their battle with fat. …

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