Newspaper article The Journal (Newcastle, England)

Is It the Real Thing?

Newspaper article The Journal (Newcastle, England)

Is It the Real Thing?

Article excerpt

Byline: By Daniel Cochlin

Taste testers in the North-East yesterday declared that Coca Cola's controversial bottled mineral water is certainly not `the real thing'.

The soft drinks giant's new water, Dasani, has created a ripple in the bottled water market in its distinctive, clear-blue bottles and exotic name.

But its drive was thrown into disarray by revelations that the water was actually from a factory tap in Sidcup, Kent. Drinks chiefs tried to pour water over the claims saying that its healthy thirst quencher was not just from the pipe - but was subjected to a "highly sophisticated purification process".

But samplers yesterday said it was no different from our very own Northumbrian tapwater.

After tasting both tap water and Dasani, Stewart Lee, 21, a student of Newton Hall, County Durham said: "There is no difference between the two. I don't know which one is which and they taste the same. If Coca-Cola are taking water from the tap for this drink then it is not good and I won't be buying it."

Angela Brown, 23, a post-graduate student from Durham came to the same conclusion. She said: "I think it is false advertising to claim it is a pure drink and if I wanted to drink tap water I would fill up at home."

Peter McGinn, a 17-year-old sixth form student of Newton Hall, said: "There is no difference between the two. I bought a bottle of Dasani because it was cheap and because it's new, but if the reports are true then it is still a total rip-off."

Dasani claims to be made by a "state-of-the-art reverse osmosis process that precisely delivers pure, still water" which it boasts on labels on bottles selling for up to 95p for 500ml.

But the process of producing the water - taking pure tap water, removing material through purification and adding calcium, magnesium and sodium bicarbonate for taste, cannot be classed as `pure'.

Northumbrian Water said the drink was misleading customers by saying the process was pure. …

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