Newspaper article The Evening Standard (London, England)

M&S vs Topshop? Store Makes a Bid for Street Cred with Punky New Range

Newspaper article The Evening Standard (London, England)

M&S vs Topshop? Store Makes a Bid for Street Cred with Punky New Range

Article excerpt

Byline: DAVID HAYES

HEAVY kohlrimmed eyes, punky cropped hair, a defiant curl of the lip and a tough "have-ago" stance - can this really be Marks & Spencer's new look?

Yes, the high street giant - usually more at home with middle-aged Middle England - has set it sights on the all-important, and incredibly lucrative, youth market.

Following the phenomenal success of George Davies's Per Una range, launched in September 2001, Marks & Spencer today announced it was adding a " harderedged" fashion line, entitled Per Una Due, to its ranges.

Scheduled to be in stores on 6 May, it is revealed in these exclusive images.

Aimed at women in their late teens to early thirties, Due is intended to take on the likes of Topshop, Miss Selfridge and H&M and go some way to dispelling M&S's frumpy image.

The collection will have only an eight-week life span for each delivery, ensuring that the range can be constantly updated to keep up with ever-changing trends. …

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