Newspaper article The Florida Times Union

There's a Bowl Full of Business on Table; NFL and Area Officials Want to Give Small, Minority- and Women-Owned Enterprises an Opportunity to Cash In

Newspaper article The Florida Times Union

There's a Bowl Full of Business on Table; NFL and Area Officials Want to Give Small, Minority- and Women-Owned Enterprises an Opportunity to Cash In

Article excerpt

Byline: JORDAN RODACK, The Times-Union

The National Football League and local Super Bowl committee members are encouraging small, minority- and woman-owned businesses to take advantage of potential opportunities when Jacksonville hosts the Super Bowl.

To help educate these businesses on how to do business with the NFL and its contractors, the Jacksonville Super Bowl Host Committee, NFL and JEA will host the first of 20 meetings from 6 to 8 p.m. today at the Prime Osborn Convention Center.

"This is a great opportunity to give small and emerging businesses a chance to get involved in the Super Bowl," said Darryl Mulligan, director of community outreach for the host committee.

The goal of the Small and Emerging Business program is to promote Super Bowl-related business opportunities to small, minority- and woman-owned businesses in the area.

Companies that qualify as potential NFL vendors will be included in a business resource guide, which will be made available to NFL contractors, affiliates, corporate sponsors and event planners.

NFL contractors spend $2 million to $5 million with companies who are part of the program, said Clayton Judge, manager of special events and business development for the NFL. The league started the program in 1994.

No official figures have been compiled on the program for Houston's game in January. But more than 500 companies signed up to get involved, more than any other Super Bowl, Judge said.

And one Houston city councilman called the program a success.

"Would it be a lot easier for the NFL to contract with large corporations? I'm sure it would. But they seem to want to give something to the local community," said Houston City Councilman Mark Ellis.

The NFL will contract with companies ranging from florists to caterers to limousine providers. About 40 to 60 types of companies will be used, Mulligan said.

To be eligible, a business must fall into one of three categories: have less than 50 employees, have 51 percent of the business owned by a woman or by a minority.

A company also must be certified with any one of these agencies: Florida Minority Supply and Development Company, Jacksonville Transportation Authority, Jacksonville City Hall, Duval County School Board, Florida Department of Transportation, Jacksonville Airport Authority, JEA and the Jacksonville Port Authority. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.