Newspaper article The Evening Standard (London, England)

A Chat Room of My Own

Newspaper article The Evening Standard (London, England)

A Chat Room of My Own

Article excerpt

Byline: ALLISON PEARSON

I JUST got back from a conference held by Yahoo! in California. It was looking at the incredible growth in women's use of the internet.

Millions who, five years ago, thought that web was a duvet for spiders are now happily meeting almost all their needs online.

For centuries, the exhausted mother's lament was: "I can't be in two places at once!" Now, thanks to online shopping, she can be. Women do the net differently from men.

Here are my four top types of Online Female Behaviour:

1) Faking It - Or How to Pretend You're Working When You're Not.

Research shows that women feel justified spending time online at work for personal activities, as they are expected to work longer hours while taking care of their families.

My friend Judy swears she got a promotion because she seemed so committed to her job when she was ordering fillers for the kids' Christmas stockings.

2) Family. Mothers are hardwired to seek out information that will affect the survival chances of their young. …

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