Newspaper article Evening Gazette (Middlesbrough, England)

Shouting Loud and Proud !!

Newspaper article Evening Gazette (Middlesbrough, England)

Shouting Loud and Proud !!

Article excerpt

Byline: Karen Mclauchlan

The Tees Pride campaign cry is now louder than ever thanks to a new link-up.

The Evening Gazette and Teesside radio station 96.6 TFM have forged a new partnership to spread the Tees Pride message to an even bigger audience.

The latest news, views and Tees Pride talking points now form a weekly report - broadcast live across the region as part of TFM's hugely successful late night discussion show - Tom's Talk In.

Steve Dyson, Gazette editor, said: "Tees Pride is all about bringing organisations and people together in partnership.

"So what better way than to join forces with a broadcast partner so the Tees Pride message and its successes can reach an even wider audience.

"And there seems to be no better place for that broadcast than as part of Tom's Talk In."

Tom's Talk In airs 10pm to 1am, Sunday to Thursday and the Tees Pride report features every Thursday.

Presenter Tom Davies said Tees Pride was already provoking some lively discussions.

"The issues tackled under the Tees Pride banner are certainly leading to plenty of debate - such as the issue of the Ghost Ships. People who call in have strong opinions and have something to say."

He added: "The programme does tend to deal with the blacker side of life. Often people call because they need help or things aren't going well.

"But there's a lot going on in this area that we need to be proud of. Tees Pride is helping us redress that balance."

TFM's target audience is Tees Valley people aged 15 to 39. And it has a huge 193,000 listeners a week.

Cath Ellington, managing director of 96.6 TFM, added: "We're really happy to be working alongside the Evening Gazette in support of its Tees Pride campaign. There are some great things happening in our area and we're only too happy to be able to add extra publicity to them, and to offer an additional platform for awareness."

At the heart of the Tees Pride campaign is the desire to make Teesside and the wider Tees Valley regeneration area a better place to live, work and do business.

To help this the Gazette makes a point of highlighting personal success stories and regeneration achievements. …

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