Newspaper article Evening Gazette (Middlesbrough, England)

Over the Bar to Success

Newspaper article Evening Gazette (Middlesbrough, England)

Over the Bar to Success

Article excerpt

Pub retailing is a pounds 23.7bn industry, growing at 10pc a year.

More than 348,000 people work directly in the pub sector, and pubs need to fill 630 jobs a week.

In total, the industry provides employment for some 900,000 people.

With around 61,000 pubs and more than 110,500 premises in the pubs, bars and clubs sector in the UK, the choice has never been greater.

As customers become more and more demanding, the importance of training has increased dramatically. Today's pub staff do not just need to know about technical bar skills, but also marketing, customer service, licensing law, catering and staff motivation. People really make the difference!

Qualifications are becoming more important as the industry becomes more professional. Last year The British Institute Of Innkeeping awarded more than 53,000 qualifications.

The launch of National Vocational Qualifications (NVQs) has been a breakthrough in the professionalism of the industry. One in four pub workers is currently studying for NVQ/SVQs.

Modern apprenticeships for 16-17 year olds wanting to work in the licensed retail sector, provide fast track training and assessment to get young people into high-level management jobs. They allow the industry to compete with other trades in attracting the best and most enthusiastic young people.

LICENSED retailing can be very demanding in terms of the hours worked as well as the skills needed to run a complex business in a highly competitive market.

It is a service industry with the emphasis on meeting and trying to exceed customer expectations. Pubs, bars and restaurants sell 'a good time', as much as they sell food and drink.

You must be comfortable serving the public as well as working within a close-knit team in often very busy conditions. In short, you must be able to 'get-on' with people and be a good communicator.

Licensees and key staff are in effect the 'managing directors and senior management' of individual businesses. Through offering food and drink and above all a good atmosphere in their venues they're responsible for sales ranging from pounds 120,000 to pounds 2m plus, and must hit challenging financial targets. …

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