Newspaper article The Journal (Newcastle, England)

The Bald Truth about Men and Moisturisers

Newspaper article The Journal (Newcastle, England)

The Bald Truth about Men and Moisturisers

Article excerpt

Bald doesn't necessarily mean bashful when it comes to improving your appearance. Journal reporter Neil Gibson and photographer Barry Pells spoke to fellow advocates of the extreme short hairstyle about new trends in male grooming.

Tyneside's legion of bald men are vowing not to get left behind in the male grooming stakes.

A new survey suggests that women are on average spending more than twice as much as men on hair care, toiletries and generally fine tuning their bodies.

One obvious explanation would appear to be that there are quite a lot of men with less hair to worry about.

But Newcastle's hairless males insist that even the chromiest dome can take a lot of maintenance.

Take Aitch Crow, 50, an accountant from Newsham Farm in Blyth.

He said over-exposure to the sun accounted for his hair many years ago, but that he now spends over pounds 9,000 per year looking after his skin and appearance, a large proportion of that going on protecting his head.

As owner of the family business, Crows' Amusements, Aitch spends a lot of time outdoors or in fun fair cubicles.

He said: "I use Channel Montana and Channel Anteus exfoliates, as well as sunscreens, moisturisers and lotions.

"I spend around pounds 9,000 a year, but my sister is in the same business and she spends around pounds 22,000.

"We spend a lot of time sat in pay boxes and exposed to the sunlight.

"Women spend a lot on looking after their skin and I think men should do the same.

"I know these young lads have a progressive attitude towards their appearance and they don't worry about the old attitudes.

"They aren't embarrassed to go into a shop and ask for grooming products and neither am I.

"I think men have always cared about their appearance, they just haven't admitted it in the past."

He spoke after credit card company Morgan Stanley published survey findings that claimed haircuts, shampoo and conditioner set women back an average of pounds 330 a year, compared to just pounds 170 for men. …

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