Newspaper article The Evening Standard (London, England)

Talent Show's Soul Survivor; POP

Newspaper article The Evening Standard (London, England)

Talent Show's Soul Survivor; POP

Article excerpt

Byline: DAVID SMYTH

Will Young

Wembley Arena

THE CAREER trajectory of other TV talent show successes such as Hear'Say, Michelle McManus and Gareth Gates suggests that the experience is akin to being shoved out of a hot air balloon wearing concrete boots.

Will Young's continued popularity since winning the first Pop Idol contest, however, implies that allowing the public to choose their own stars wasn't such a bad idea after all. His second album, Friday's Child, has sold more copies in the UK than anyone but Dido over the past 12 months.

While his rival Gates briefly became a puppy substitute for fickle nine-year-olds, Young, like Westlife, has tapped into a far more faithful market - their mums. The absence of glowing, flashing tat in the audience at last night's concert proved that his is a more mature fanbase, albeit one still almost entirely female.

Young often gives the impression that his music has outgrown the pop world, too, covering songs by Donny Hathaway and the Isley Brothers, and airing a video montage of himself to the sound of Sam and Dave's Soul Man before his entrance. …

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