Wembley Regeneration Creates the Future; Creative Architecture and Imaginative Housing Schemes Will Attract Young Londoners to Live around the New Stadium, Says David Spittles

Article excerpt

Byline: DAVID SPITTLES

ONCE a prosperous middle-class suburb, Wembley lost its charm in the 1960s, when it became buried beneath concrete eyesores and industrial estates.

Indecision over the new stadium blighted the area during the 1990s, but the cranes are in place and a bright future looms.

The regeneration that is under way is a game of two halves. Quintain's mixed-use development of 42 acres will transform a windswept wasteland into a residential and leisure quarter the size of Leicester Square, Trafalgar Square and Covent Garden combined.

Some 3,700 new homes will border tree-lined boulevards full of bars, boutiques and restaurants, and the proposed super-casino will bring Las Vegas-style glitz to the area.

However, for the moment, there is relatively little new housing available to quell the appetites of buyers.

George Wimpey is building Wembley Park on the former Chalkhill council estate, built in the late Sixties and demolished in the Nineties. When launched earlier this year, people queued to buy onebedroom flats priced from [pounds sterling]160,000.

Completion is not due until next year, yet resales are changing hands at up to 15 per cent more, according to local estate agent Haart. Now available are two-bedroom apartments from [pounds sterling]215,000 to [pounds sterling]380,000. Call Haart on 020 8904 1123.

The scheme lacks architectural punch and may look dated in a decade's time when area regeneration is complete. Its main advantage is proximity to Wembley Park Tube station, from where the Jubilee line offers a 20-minute commute to Green Park. …

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