Newspaper article The Journal (Newcastle, England)

Collection That Spans the Age Barrier

Newspaper article The Journal (Newcastle, England)

Collection That Spans the Age Barrier

Article excerpt

Byline: By Vicky Pepys

Vicky Pepys on the craze for age

This is the new Classic Collection from Marks & Spencer.

You know the one, the store that is trying very hard to get back on track.

They've always done some things very well indeed, and sometimes have got it totally wrong. But that's human nature.

With this collection, they might just have got it right. At first glance, it looks like a deliberate attempt to target the older woman. A way of saying `thank you' to those women who have never stopped shopping there.

But at second glance, it's a much more subtle `soft sell.' These clothes aren't bad, and would suit both a younger and older market. The collection is modelled beautifully here by Honor Blackman (born 1926), ex-Bond Girl Pussy Galore and ex-leather clad Avengers girl Cathy Gale.

These are fashionable items, and pretty timeless too.

Upon closer inspection, the fit isn't aimed at all ages. It has been tweaked for more comfortable wear, traditionally appreciated by an older customer. But this seems to be for real women, whatever their age.

There's a deeper than average rise on the trousers for the stomach, a slightly easier (presumably wider) fit for arms and `longer' short sleeves to cover what the fashion industry has unflatteringly, and amusingly, called `bingo wings' .

And the most comfortable of all, partially elasticated waists.

It's a question of build rather than age, and why some super-slim grandmas will always veer towards M&S's Per Una range.

Honor Blackman is an interesting choice of model. M&S has declined to comment on why she was chosen, but it doesn't seem to be a gratuitous use of age.

Honor represents someone who has aged externally, and yet you sense there's a tremendous mischievousness and witticism about her. She epitomises perfectly how attitude can break the age barrier.

Older models are currently much in demand. …

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