Newspaper article The Evening Standard (London, England)

Fulham Get Cash Injection

Newspaper article The Evening Standard (London, England)

Fulham Get Cash Injection

Article excerpt


FULHAM today announced the biggest sponsorship deal in their history when PIPEX, the internet service provider, signed an agreement to have their logo on the club's shirts for the next two years.

The deal, which is believed to be worth up to [pounds sterling]2.5million to Fulham, means that they will replace as the club's official main sponsor from the beginning of next season.

PIPEX, who have no previous history of sports sponsorship on this scale, were the UK's first commercial ISP and are currently the nation's fifth largest ISP. Their financial commitment to Fulham is a significant improvement on the [pounds sterling]700,000a-year deal that the Cottagers negotiated with technology retailer in May 2003.

Fulham chairman Mohammed Fayed said: "The club is very excited about the sponsorship agreement with PIPEX. Since I invested in this club we have risen from the second division to consistently perform against the elite that English football has to offer.

"I am sure that it will be a very successful combination between two ambitious organisations and believe that PIPEX is the right choice of partner for us."

Reports had suggested that Fulham were close to reaching an agreement with Chang beer, Thailand's biggest brewer, who

currently sponsor Everton. However, it is understood that negotiations broke down over the length of the deal on offer. PIPEX, though, were keen to form an alliance with Fulham.

Peter Dubens, chairman of PIPEX, added: "We are delighted to confirm this two-year deal with Fulham FC. We are proud to have the chance to sponsor such a long standing icon of football."

Tonight, however, the focus will shift to matters on the pitch as Chris Coleman takes his team to Middlesbrough, and the Fulham manager believes that a victory in the north-east could banish any lingering relegation fears. …

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