Newspaper article The Journal (Newcastle, England)

Lee and Craig Help You Step out in Style

Newspaper article The Journal (Newcastle, England)

Lee and Craig Help You Step out in Style

Article excerpt

Byline: By Daniel Thomson

The internet is not normally associated with keeping fit.

But one site is proving that the web can do more than just exercise your fingers.

Created by brothers Lee and Craig Simpson, www.sheeptrails.com is an innovative site for people who enjoy walking.

Sheep Trails is dedicated to providing high quality and easy-to- follow walking routes for anyone who has ever been frustrated by a confusing guidebook.

The site launched two weeks ago and offers 13 self-guided walks on picturesque routes throughout Northumberland.

And Sheep Trails not only includes written descriptions of the hikes, but also uses GPS (global positioning satellite) waymarkers, so walkers can check their current position, direction and distance left to travel at the touch of a button.

Visitors to the site can download the guides to their GPS unit, so that navigation problems are kept to a minimum and getting lost is a thing of the past.

All the treks on www.sheeptrails.com have been personally tried and tested by Lee and Craig themselves to make sure they are accurate, and for every ramble sold the site is donating a percentage of the proceeds to a walking charity.

Lee, 35, of Bedlington, Northumberland, says he has been amazed by Sheep Trails' success so far, and is looking forward to expanding the business later in the year.

"Craig and I have been walking for more than 10 years now, but had become frustrated with using unhelpful guide books and wanted to create guides which reflected what walking is like.

"The name Sheep Trails comes from faint markings caused by sheep, which are not on the map and can cause walkers to get hopelessly lost if they end up following them.

"And since our site is to stop people getting lost, it seemed like a good name.

"We spent about six months designing the site with the goal of creating an online community for walkers ( first in the Northumberland area and eventually throughout the rest of the country. …

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