Newspaper article The Journal (Newcastle, England)

The Gate Is Open to Bright Future

Newspaper article The Journal (Newcastle, England)

The Gate Is Open to Bright Future

Article excerpt

Byline: By By Gerald Jennings

By Gerald Jennings, regional director of Land Securities, owner and operator of Newcastle's The Gate

The London Business School recently published research that said consumer spending is on the increase year on year and that creating a destination experience and a point of difference will lead to improved performance.

This is certainly true of The Gate, which opened two and a half years ago and now has four million visitors a year spending over pounds 250m.

At the outset, it was Land Securities' intention to create a high quality leisure scheme all under one roof that could be enjoyed by families through to young singles on a night out and during the day.

The LBS research also said that today's consumer is sophisticated and demanding, so to succeed a leisure offer has to stand out in the market place. Also crucial is location, price and brand.

When The Gate opened we could have let all of the 208,000 sq ft of space immediately, as national and regional operators wanted to move into the pounds 80m scheme.

However, we were determined right from the beginning to create a variety of restaurants, bars and leisure offers that would have the quality and appeal demanded by consumers today. The scheme was anchored by Tiger Tiger and Odeon. With space for 1,800 and a 2am licence, Tiger Tiger's biggest venue outside London is going from strength to strength.

The 12-screen Odeon multiplex with a 2,800-seat capacity welcomes cinema-goers to a range of films from the latest blockbuster to special offer morning shows for the elderly.

They were quickly followed by national names like Pizza Hut, Frankie & Benny's, Lloyds No 1 and Nando's, with local operators Beyond Bar, Hide Bar, Spice Cube and Sam Jack's, adding to the vibrant mix of occupiers that is now an established part of Newcastle's entertainment circuit.

Building on our commitment to offer an exciting range of leisure offers and also a perceived shortage of licences in the city, The Gate is still much in demand. …

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