Newspaper article The Journal (Newcastle, England)

Design Is the Key to All Our Futures

Newspaper article The Journal (Newcastle, England)

Design Is the Key to All Our Futures

Article excerpt

Byline: By Professor Tony Dickson

A new design centre for the North is set to make a major contribution to the region's economy. Professor Tony Dickson, Deputy Vice-chancellor (development), Northumbria University, discusses that university's lead role in the development.

The Design School of Northumbria University is poised to reinforce its position as the key player in the regional strategy to establish the North-East as a major international centre for design expertise.

This Northern Way initiative, which will locate world-class design expertise firmly in the North-East, is part of Deputy Prime Minister John Prescott's strategy to cut the pounds 28bn prosperity gap between the North and South.

Northumbria will lead on the exciting initiative from its purpose-built Design School, due to open in September 2007. It will also provide essential professional and creative support, in partnership alongside One NorthEast in the proposed Design Centre at Baltic Park on the Gateshead Quays, also due to open in 2007.

Following the Chancellor of the Exchequer's Budget speech in March, in which he announced support for the new Design Centre, it was confirmed that Northumbria University would play a key role.

Its internationally renowned School of Design is unique in the range and depth of design disciplines it offers, and has nurtured the talents of many of the design world's leading lights.

Some of Northumbria's design graduates have achieved the highest accolades for their contribution to the shape of design, worldwide.

Jonathan Ive, vice-president for industrial design at Apple, has achieved superstar status, and has influenced the lives of millions through his radical designs for the iMac range of computers and the iconic iPod music player.

Other Northumbria graduates include fashion designer Scott Henshall, who has earned a reputation as a celebrity designer, Peter Horbury, who has taken on a leading role for Ford in the US as the company seeks to renew and refresh its brands, and industrial designer Tim Brown, now CEO for leading international agency IDEO. …

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