Newspaper article The Evening Standard (London, England)

Forget Jet-Set, Now It's the Set-Jetters Who Rule

Newspaper article The Evening Standard (London, England)

Forget Jet-Set, Now It's the Set-Jetters Who Rule

Article excerpt

Byline: ALISON TYLER

A SURVEY published this week by Halifax Travel Insurance reveals that one in four of us chooses our holiday destination after seeing the location in a film or reading about it in a book.

Among 16 to 24-year-olds, that figure rises to 45 per cent.

Try bagging a lounger on the beach at Phi Phi island or count the number of boutique riads that have opened up in Marrakech over the past five years. The effects of the increased tourism that The Beach and Hideous Kinky have brought to Thailand and Morocco are tangible.

Tobermory, on the Isle of Mull in Scotland, has also seen soaring visitor numbers, as children want to see the real-life colourful seaside town that doubles as CBBC's fictional Balymory. Increased interest in the Louvre, in Paris, is most likely to be down to Dan Brown's Da Vinci Code, the film version of which comes out next year.

This summer's number one setjet destination is the Amalfi Coast, which starred in Scarlett Johansson's latest blockbuster, A Good Woman. …

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