Newspaper article The Florida Times Union

Sports Extra

Newspaper article The Florida Times Union

Sports Extra

Article excerpt

Byline: Alex Abrams

2CENTS

Hey NIT, leave the NCAA Tournament alone!

Attorneys for the National Invitation Tournament have argued in federal court this week that the NCAA has a monopoly on college basketball. Duh.

But what makes this federal antitrust trial even more ridiculous is NIT attorneys have actually suggested that fewer teams should be invited to the NCAA Tournament.

The NIT argues that the NCAA Tournament would still be fun to watch if only the best 16 or 32 teams were invited, instead of the current field of 65. That would give the NIT a chance to attract better competition and more money.

Talk about stupid.

The NCAA Tournament is arguably the best thing in sports, and even the notion of tinkering with it is laughable. It's perfect the way it is.

As for the NIT, that's another issue. It's a shame the NIT has been reduced to being the second-best tournament in college basketball. But going to court won't change anything.

Hey NIT, accept your lot in life and leave March Madness alone. Better yet, go worry about which team Wichita State will face in the opening round next year.

CROSS PROMOTION

HOW ABOUT A LITTLE ANNA WITH SOME YAO?

Adidas announced this week that it has agreed to buy Reebok, merging two of the world's biggest sports apparel companies. Of course, Nike is still King Swoosh. But that could change with a little bit of clever marketing.

Imagine if Adidas took some of its top endorsers and teamed them with Reebok's best for a series of commercials, entitled "The Crossover." Here are some possibilities:

"The Lovable Losers" -- Tennis player-turned-model Anna Kournikova (Adidas, bottom right) is America's favorite underachiever. Why not pair her up with Yao Ming (Reebok, bottom left), who has become an international basketball superstar despite not having won a championship? They could play each other in a game of tennis -- with neither winning.

"The Odd Couple" -- San Antonio Spurs forward Tim Duncan (Adidas) might be the NBA's best player, but frankly he's boring. That's where 50 Cent (Reebok) comes in. The rap superstar could give Duncan some much-needed street credibility -- and a bulletproof vest. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.