Newspaper article The Evening Standard (London, England)

Now Watch ITV Soaps on Your Mobile Phone

Newspaper article The Evening Standard (London, England)

Now Watch ITV Soaps on Your Mobile Phone

Article excerpt

Byline: JONATHAN PRYNN;NICK GOODWAY

TV programmes Unique shows Listings guide Local services Freeview ITV IS launching a new digital service that will allow viewers to watch their favourite shows on their mobile phones.

In a range of new initiatives, the broadcaster also announced today it is teaming up with the BBC to provide a satellite service, Freesat.

This will carry all ITV and BBC free-to-air services, including radio programmes and interactive output.

But the most eye-catching move from the commercial station is a subscription service that will see popular ITV shows such as Coronation Street, The Bill, The X-Factor and Emmerdale transmitted to mobile phones.

It will work on most modern handsets and plans include showing highlights and special episodes.

ITV, which this month celebrates its 50th birthday, will charge up to [pounds sterling]5 for programmes-ITV'S most popular shows - including Coronation Street, The Bill and X Factor - will be sent to mobile phones, to view on the move. News, sport and weather will be offered.

Some programmes will be free and the service will work on most mobiles.

and services, although some will be free.

From next year it will also start to commission programmes specifically to be viewed on mobiles.

The first phase of the service, being launched today, will allow subscribers to receive the latest news from ITV as well as showbusiness gossip, and to access a complete TV guide. The second phase, being launched in January, will THERE are plans to create special episodes of some programmes, and live streams of reality TV shows such as I'm A Celebrity Get Me Out Of Here.

Mobile hone owners will also be able to download a series of ringtones and images for their use, including ringtones of theme tunes from popular shows.

include further services. The move comes as the traditional terrestrial broadcasters' audience share is falling to an alltime low in the face of growing competition from Sky and cable services. …

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