Newspaper article The Florida Times Union

Kohl's Happy with 1st Week; Other Department Store Chains Say They Haven't Felt Any Ill Effects from the New Chain'

Newspaper article The Florida Times Union

Kohl's Happy with 1st Week; Other Department Store Chains Say They Haven't Felt Any Ill Effects from the New Chain'

Article excerpt

Byline: CHRISTOPHER CALNAN

Kohl's Department Stores said last week's opening of 10 stores in Florida was marked by strong sales with three Jacksonville-area stores leading the pack.

Yet, other department store chains and Kohl's competitors are mostly shrugging off any effect of Kohl's entering the Florida market, saying it was business as usual.

Wisconsin-based Kohl's wasn't surprised by the strong showing in the Jacksonville area compared with other Florida stores due to store locations and the median income of area residents, district manager Dan Delaney said.

"Really, it was kind of planned because of the demographics," he said.

Kohl's opened stores in Jacksonville on Atlantic Boulevard (near Kernan Boulevard), on St. Augustine Road (near Bartram Park Boulevard) and on Fleming Island in Clay County.

Both Delaney and company spokeswoman Lori Sansoucie declined to say which of the Jacksonville-area stores produced the best numbers and how sales at the Florida stores compared with openings in other states it has entered.

Opening-week sales were strongest in the stores' misses departments, which carries apparel for women in several age groups. In store home departments, small appliances sold especially well, Delaney said.

Bart Weitz, director of the University of Florida's Center for Retailing Education, said he wasn't surprised by Jacksonville's response to Kohl's debut. The department stores are more suited to the First Coast than the Orlando and Tampa markets, he said.

"Jacksonville has more of a middle income kind of profile that Kohl's appeals to," Weitz said.

Ohio-based market research firm Retail Forward reported that 46.2 percent of Kohl's shoppers are between 35 and 54 years old. Also, 47.4 percent of its customers earn annual incomes of $25,000 to $74,999.

It's typical for retailers to exaggerate the success of their openings, but not all of them display much advertising staying power after the opening-day hype fades. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.