Newspaper article The Evening Standard (London, England)

The Designer Label You to Have

Newspaper article The Evening Standard (London, England)

The Designer Label You to Have

Article excerpt

Burberry Versus The Chavs

7pm, BBC2

WELL, what did Burberry expect to happen when it relaunched its check clothes as a designer musthave, modelled by a pre-scandal Kate Moss and worn by A-listers?

Back in 2000, as this Money Programme special reminds us, we were told that Burberry check was the height of cool. No wonder a designer-label-obsessed Britain wanted to copy its celebrity heroes and wear the distinctive pattern.

And when the company introduced affordable accessories, such as the baseball cap and the [pounds sterling]50 bikini, of course these items were purchased by the non-famous and non-classy.

Burberry's sales rocketed, but at what price? The once-modish label had become the preserve of chavs, football hooligans and Daniella Westbrook, and knockoff Burberry is all over the place.

So what, you might ask. And you'd have a point. But Money Programme reporter Shelley Jofre's film examines whether Burberry's popularity among chavs has lost the label its high-class reputation.

Well ... it sort of has. Actually, it combines an easy-to-watch trawl through the archives for pictures of famous people wearing check with Watchdogstyle hidden filming of traders flogging fakes. Still, this is undeniably fun to watch.

Rock School

9.30pm, Channel 4

At last, anarchy among the wannabe rockers. When the band shyly stumble through an interview on Xfm (they'd rather talk to D28-TVrockr Fox in the office down the corridor) Gene Simmons, right, is not a happy bunny. However, he hasn't reckoned on Rods, the hithertoquiet band manager who gives Mr S a piece of his mind. "Soon they won't care what I have to say," laments the former Kiss bass player. "Then what am I going to do? Guess I'll have to go back to making truckloads of money."

Bleak House

8.30pm, BBC1

Another fun-sized chunk of Dickens, although thankfully without the "what the hell's going on now? …

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