Newspaper article Evening Chronicle (Newcastle, England)

Advertising Feature - Causing a Buzz

Newspaper article Evening Chronicle (Newcastle, England)

Advertising Feature - Causing a Buzz

Article excerpt

Thinking of buying your mum, gran or uncle a mobile phone this Christmas? Worried they'll be baffled by the growing number of features associated with today's models? Then Vodafone's new Simply range may be the answer.

With all the functions and benefits of modern mobile phones, but without all the confusing bits, the Vodafone Simply range just couldn't be easier. With clear screens, larger buttons, and simple-to-use menus, the phones are proving extremely popular with Newcastle Christmas shoppers.

Great gifts:

Mark Lindsey, manager of the Vodafone store in Eldon Square, Newcastle, says: "The Vodafone Simply phones are proving very popular. They are predominantly aimed at people who want a basic, easy-to-use mobile phone without features like cameras and multi-media messaging.

"Today's models are getting more and more compact, with very small buttons and screens. This has resulted in many people, especially the older generation, hanging on to their older phones as they are often larger and simpler to use.

"Vodafone recognised there was room in the market for phones which are easier to use and launched the Simply range. The main benefits are the size of the handsets, larger buttons and much clearer screens. They are ideal gifts and have proved extremely popular so far."

So simple:

The phones' large buttons means there's no mis-dialling or mis-texting, while the large screens feature large text and simple information. Not many people can remember their own mobile phone numbers, however with the Vodafone Simply phones you can have it clearly displayed on the screen.

Easy features:

Shortcut buttons allow you to pick up voicemails or text messages without trawling through complicated menus, and there's even an LED that lights up when you have a new message ( just like your home phone. …

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