Newspaper article The Journal (Newcastle, England)

Sentient Helps Managers Unmask True Potential

Newspaper article The Journal (Newcastle, England)

Sentient Helps Managers Unmask True Potential

Article excerpt

Business coaching and mentoring company Sentient is unmasking a lack of self belief and uncertainty in the workplace with a bizarre new strategy.

The Newcastle company has been staging masked training events to demonstrate how those barriers act as a mask, hiding the true abilities of people at work.

Half a dozen companies were represented at the latest, with each of the delegates spending the first hour of the event, including eating their breakfast, wearing a mask. Sentient business coach Vic Shiner said: "It was a learning event and the surprise element of everyone wearing masks gives it a certain impact. People's abilities and skills in work are being masked, and one of the best ways of removing those metaphorical masks is through coaching.

"What we're trying to achieve through coaching is to release the potential of the working population to make the most of the undoubted talent it has."

The company has its headquarters on Newcastle's quayside and offices in London, but demand has sparked expansion into Wales and the South-West from a new centre in Cardiff. …

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