Newspaper article The Evening Standard (London, England)

City Spy

Newspaper article The Evening Standard (London, England)

City Spy

Article excerpt

NOW he has scrapped his muchvaunted e-mailer, will it be prominently displayed alongside Sir Alan Sugar in the new series of The Apprentice?

Viewers of the first series were treated to a blatant piece of product placement as the device sat on the boardroom table as Sugar reached decisions (not that the plug did any good). A clue as to whether Sugar is an e-mailer devotee followed the announcement of its cull. The first PR asked to get hold of him for a chat claimed he was tied up with The Apprentice all day. The second then said he was in a board meeting all day - "but it's all right, I'll email him and he has his BlackBerry at board meetings..."

THE media - don't you love 'em?"When there have been price falls in Wall Street, I have been asked by broadcasters whether I thought this was another 1929," says economist Sir Samuel Brittan, pictured, on his website. "When I have said, 'No, but there are real problems', the usual response has been, 'Do you know anyone who does think that this is another 1929?'"

AS the battle for Champions League tickets hotted up across the City, one PR firm was offering tickets not to Chelsea v Barcelona or Real Madrid v Arsenal but to... Hampton & Richmond against Fisher Athletic next month. Seriously.

City Spy will spare their blushes.

MORE from the font of knowledge that is "the Rules" for staff at Cubitt, the wannabe world-beater PR firm. Working on support and not advising clients "could leave you feeling unimportant and miserable. Do not despair.

Fortunately, fate has decreed your [fellow] Cubitteers are in fact not your colleagues at all, but your clients. …

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