Newspaper article Evening Chronicle (Newcastle, England)

Swiss Make It Tick!

Newspaper article Evening Chronicle (Newcastle, England)

Swiss Make It Tick!

Article excerpt

Byline: By Steve Hughes

One of the best motor shows in the world is taking place this week in a country that does not even make cars.

It is being staged in Switzerland, the home of cuckoo clocks and financial launderettes.

The Geneva Motor Show attracts the backing of virtually everyone on the planet who has anything remotely related to the automotive industry, from household name manufacturers to thousands of component companies that you have probably never heard of.

Motoring journalists from all over the world descend on the place like locusts in the certain knowledge that their efforts will be rewarded with more scoops than they can cope with.

New cars are revealed by the cart-load, including the best of British, many of which make their public debuts there in preference to motor shows on their home soil.

After the embarrassing debacle of the on-going Wembley Stadium saga it will soon be the turn of London's nearby ExCel arena.

This is where the so-called British Motor Show is due to be held this summer after several years of disastrous events in Birmingham and Earls Court.

Now we learn that the giant Volkswagen Group, which also encompasses Skoda and Audi, intends to boycott the show.

This is said to be because the show stands are too expensive in relation to the number of visitors who are likely to attend.

We also learn this week that the Government would quite like to change every road sign in the UK to show kilometres rather than miles but that would cost too much.

It seems bizarre that one of the world's richest nations and biggest vehicle makers is unable to stage a motor show to display its wares. And it beggars belief that the reason given for being out of step with the rest of Europe on the fundamental safety issue of speed and distance road signs, is a lack of money. …

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