Newspaper article The Evening Standard (London, England)

'Miuccia Prada Is an Innovator Where Others Fear to Tread'; Fashion

Newspaper article The Evening Standard (London, England)

'Miuccia Prada Is an Innovator Where Others Fear to Tread'; Fashion

Article excerpt

Byline: MIMI SPENCER

NEWS that Prada could be in talks to produce a diffusion line for H&M is enough to run a fizz of pure electricity up the spine of London's fashion know-it-alls.

Stella McCartney's range for the high-street store caused grown women to cry in the aisles when the last parka had left the building. With a Prada label, the frenzy would be bordering on insanity.

Prada, you understand, is the fashion editor's label of choice. If you have spent the best part of two months charting the rise and fall of hemlines in Paris, Milan or New York, it is Prada to whom you turn in private: those sneakers with a subtle scarlet tag, a handbag in lizard or crocodile or honeyed calfskin;

peculiar shoes with squiffy

heels in heliotrope or petrol

blue; breathy puffs o f see-

through silk underwear, and

your scent u that glorious

zephyr from its bleach-pink

box u will be Prada.

Quite why Miuccia Prada has

led the game for almost two

decades is simple enough to

explain. …

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