Newspaper article The Evening Standard (London, England)

Mayor's [Pounds Sterling]4m Help for Ailing 'Villages'; EVENING STANDARD SAVE OUR SMALL SHOPS CAMPAIGN

Newspaper article The Evening Standard (London, England)

Mayor's [Pounds Sterling]4m Help for Ailing 'Villages'; EVENING STANDARD SAVE OUR SMALL SHOPS CAMPAIGN

Article excerpt

Byline: MATHEUS SANCHEZ

SMALL shops in some London "villages" are to get a share of millions of pounds to help them stay in business.

More than 600 independent retailers, market stallholders and high street traders will benefit from the money, which will target some of the most needy boroughs.

Five areas will receive more than [pounds sterling]4million from the Mayor's development body, part of [pounds sterling]50 million being given to almost 100 projects.

It comes as independent traders across London are under threat from the growth of national chain stores, highlighted by the Evening Standard's Save Our Small Shops campaign.

In Acton, [pounds sterling]650,000 from the London Development Agency's Opportunities Fund will be used to set up a weekly market that will provide traders with stalls to sell goods or to promote their shops.

A monthly trial version of the market, in the shadow of a Morrisons supermarket, was a huge hit.

Other cash will be allocated as follows: . [pounds sterling]650,000 to Brent, where small shops and businesses in Willesden and Wembley will receive training, promotion and environmental improvements to make them competitive again.

. [pounds sterling]820,000 to Redbridge to help small businesses and the marketing of the town centre.

. [pounds sterling]1.4 million to Finsbury Park, where businesses will be offered help with marketing and customer care, particularly those in Hackney, Islington and Haringey.

. [pounds sterling]800,000 to Mitcham, where 100 traders will receive training and business advice.

LDA chie f executive Manny Lewis said: "This fund will have a major impact on the lives of thousands of Londoners."

GET YOUR FREE CAMPAIGN STICKER

YOU can now show your support for our campaign with a Save Our Small Shops sticker. To get one, please ring 0901 030 1546.

Calls cost 25p from a BT landline. Mobile rates may vary.

Or you can send a text in support. …

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