Newspaper article The Evening Standard (London, England)

END OF THE HAPPY MEAL; McDonald's and Disney Ditch $1Bn Deal but Deny It's over Child Obesity Fears

Newspaper article The Evening Standard (London, England)

END OF THE HAPPY MEAL; McDonald's and Disney Ditch $1Bn Deal but Deny It's over Child Obesity Fears

Article excerpt

Byline: JONATHAN PRYNN

WALT DISNEY studios is ending its $1billion Happy Meals deal with McDonald's.

The move comes amid reports that the film company, which prides itself on its family image, is worried about being linked to fast food and childhood obesity.

The 10-year partnership saw the Happy Meal box of burger, fries and a fizzy drink used to promote movies mainly aimed at children, including Finding Nemo.

McDonald's today rejected a claim in the Los Angeles Times that "multiple high-ranking sources" within Disney wanted to distance the company from junk food.

McDonald's said the story was based on "Hollywood hearsay".

McDonald's denied that it had been dropped by Disney and said the decision to part company had been mutually agreed some time ago.

Disney said: "We have had a very positive relationship with McDonald's.

While our contract with them will expire at the end of the year, we look forward to a more flexible nonexclusive relationship with them on a case by case basis. …

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