Newspaper article The Florida Times Union

If Your Heart's Set on Seeing This Film .

Newspaper article The Florida Times Union

If Your Heart's Set on Seeing This Film .

Article excerpt

Byline: Matt Soergel

If you want to see Lonely Hearts at the Jacksonville Film Festival (and the buzz, locally at least, seems to be that a lot of people involved in it want to see it), then get to the Florida Theatre box office downtown. Tickets for the festival's headlining movie are on sale and figure to go pretty quickly. The last we heard, they were available.

The movie premiered in New York at the Tribeca Film Festival last weekend, and writer-director Todd Robinson must be feeling pretty good about the earliest reviews.

Here's some of Variety's early take: "Helmer/scribe Todd Robinson constructs a riveting thriller that contrasts the sleazy elegance of (Salma) Hayek and Jared Leto's lethal duo with the lumbering, beefy persistence of cops John Travolta and James Gandolfini. Accomplished period piece could conceivably make a killing at the box office."

And Salma Hayek, who plays a slimmed-down, super-sexy version of serial killer Martha Beck? She must be ecstatic. She's getting much praise for her diabolical killer.

A Los Angeles Times blogger quotes a rave from www.comingsoon.net that says Lonely Hearts "emerged as the top Oscar rival" at Tribeca, while "Salma Hayek is the best I'm ever seen her. She's in full femme fatale mode, but it's a role that has some real heart and drama."

Here's Variety again: "It is Beck's evil that dominates the film: Like some beautiful snake, Hayek embodies the ultimate femme fatale redeemed by no discernible tragic flaw."

A critic at cinematical.com, meanwhile, also raved about Hayek, calling her "magnificent, gorgeous, seductive, and utterly without shame. She plays her role to the hilt, clearly thrilling in the power it allows her to wield." But she complained that shifting the film away from here "costs Lonely Hearts, depriving it of the tantalizing, cheeky glee of some early scenes, particularly those featuring Hayek at her most audacious. …

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