Newspaper article The Evening Standard (London, England)

Stepping into the Limelight; for 10 Years Hidden Art Has Been Helping Designers - Both Established and New Artists - to Sell Their Work. Now It Is Taking Part in a New Creative Fair, Says

Newspaper article The Evening Standard (London, England)

Stepping into the Limelight; for 10 Years Hidden Art Has Been Helping Designers - Both Established and New Artists - to Sell Their Work. Now It Is Taking Part in a New Creative Fair, Says

Article excerpt

Byline: CORINNE JULIUS

BRITAIN may be the home of some of the world's most exciting designer/makers, but it's not always easy for them to make contact with buyers - craftspeople are notoriously bad at selling themselves. That's where Hidden Art, a not-for-profit, members organisation comes in, giving artists a platform to sell and exhibit their work.

Last year Hidden Art, which was established 10 years ago, set up an eshop selling direct to the publ ic online. Its topseller is the James the Doorman doorstop by Black + Blum ([pounds sterling]13.50), but other designs include furniture, ceramics, wallpaper, chandeliers, glass and lighting.

Later this month Hidden Art will also be showcasing its members in the Laurent-Perrier New designers Gallery at The Daily Telegraph/ House & Garden Fair.

"We already take some of our makers to 100% Design and the Milan Furniture Fair, where they do really well," says founder Dieneke Ferguson. "We see this as a great opportunity to introduce them to a much wider audience," All 17 makers, who range from the well-established to the very new, will be on hand to talk about their work and discuss commissions.

The newest member is Sixixis. "We specialise in making unlikely objects in locally sourced, unseasoned timber," says Tom Raffield, describing Sixixis's spiralling ash chaise-longue ([pounds sterling]995), and Cityscape hangers ([pounds sterling]50) each of which features a silhouette of a different city. "We steam-bend the wood, which seasons it, and design around the twist. We want to put wood at the forefront of contemporary design."

Charles Trevelyan is another new designer; he joined Hidden Art 18 months ago. "My work is graphic, strongly angular, with a 2D feel," he says of his Archipelago tables and stools that look like puzzle pieces of the landscape-995), and his storage and seatingtitled Shelflife, a sort of upright puzzle maze. …

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