Newspaper article The Journal (Newcastle, England)

Top Class Offers Are Uniform

Newspaper article The Journal (Newcastle, England)

Top Class Offers Are Uniform

Article excerpt

Byline: By Vicky Pepys

Vicky Pepys witnesses a uniform revolution.

Is it about quality? Is it about price? Is it about convenience?

School wear has been on sale for some time now. The retailers claim they like to offer it early so they are able to do a repeat order mid-summer to guarantee a second delivery before the autumn term starts.

The traditional peak time for back-to-school purchases used to be August Bank Holiday, especially for those hoping to pick up a bargain or take advantage of a special offer from retailers desperate to off-load stock before the new season's arrivals.

However, many parents now want it all done and dusted early to avoid the last-minute scramble.

But something else has happened that has changed the back-to-school shop.

It's the uniform 'price war' ( initiated by the supermarkets.

This has led to childrenswear retailers going head-to-head on pricing and producing special offers which simply don't make commercial sense.

Here's The Journal's round-up of what's on offer.


Debenhams offers a range of comparable basics (boy's long-sleeve shirt at pounds 5 for a pack of two).

But, with Debenhams, you have the added advantage of being able to cherry pick from the other ranges in the store, particularly outer-wear from the likes of Nike and Ben Sherman for boys, and Pineapple sportswear for girls.

John Lewis

John Lewis in Newcastle can also rely on a certain brand loyalty for quality and, of course, being the holding company for so many local school uniforms.


Woolworths is the exclusive stockist of the legendary Ladybird childrenswear brand.

It is certainly being proactive this summer in trying to stop the drain from the high street to the supermarkets by offering a value range with trousers and skirts for pounds 2, and blouses and shirts for pounds 1.

So, a uniform for pounds 3 ( just 10p more than at Asda.

"A uniform now costs less than a lunchbox," is the wry observation from Woolworths' clothing boss, Kara Grove. …

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