Newspaper article The Evening Standard (London, England)

In the Air; Media

Newspaper article The Evening Standard (London, England)

In the Air; Media

Article excerpt

Byline: GIDEON SPANIER

. AN INTRIGUING appointment by The Guardian, which has poached Tim Brooks from IPC to be managing director. Brooks has a long pedigree in magazines, most recently overseeing titles such as Nuts, Loaded and NME. He is filling the vacancy at The Guardian which had been left by the promotion of Carolyn McCall (right) to chief executive of the Guardian Media Group.

Does Brooks's appointment mean McCall wants to expand into weekly magazines, especially as GMG is selling a stake in its cash cow, Auto Trader? Brooks, who fought off several internal candidates, ought to be well paid. McCall picked up [pounds sterling]495,000 last year in her old role.

. SURPRISED to see The Sun's sports pages on Saturday featured an interview with Wayne Rooney which was heavily sponsored by Coca-Cola's new Zero diet drink. Not only were Coke logos prominent but, in a highly unusual move, there was a large box of advertorial text in the middle of the spread.

The Sun has had an awkward relationship with the England footballer and settled a looming court action with him only weeks before the start of the World Cup. The Rooney camp apparently made the Coca-Cola deal a cast-iron requirement of this new interview. The Sun was so keen to talk to him that, after much internal discussion, it reluctantly went ahead.

. EDGY coverage of the cricket ball-tampering affair in The Times. Writer John Hopkins was full of praise for how BBC Radio covered the crisis - but scathing about their counterparts on satellite TV. "David Gower, Nasser Hussain and Ian Botham were hesitant, uninformative and amateurish," wrote Hopkins. "By contrast, the professional journalists on the radio, although as much in the dark as the three former England captains, were much more professional." And who was responsible for the TV coverage? Sky Sports, owned by Times proprietor Rupert Murdoch. …

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