Newspaper article The Journal (Newcastle, England)

Business Support Squad Has an Ace Up Its Sleeve

Newspaper article The Journal (Newcastle, England)

Business Support Squad Has an Ace Up Its Sleeve

Article excerpt

A WORKSHOP which adds magic to business support has been heralded a success by firms in the North-East.

Launched earlier this year by the North East Business and Innovation Centre (BIC) the Marketing Magic workshop is designed to equip budding entrepreneurs and SMEs with innovative marketing skills and techniques.

Response has been excellent, with more than 350 people attending to date.

The BIC team has also visited several businesses across the region to deliver the workshop.

Marketing Magic is the brainchild of BIC marketing services manager Paul Finch, a self-confessed magic fanatic, who presents the course using his marketing expertise and sleight of hand. Paul said: "The workshop has proved to be very popular and covers a range of areas including sales letters, press releases and direct mail.

"Love it or hate it, magic has the power to change the way we think and learn. "Likewise innovative marketing tools and techniques can alter the way a business operates and the rate at which it grows. …

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