Newspaper article The Evening Standard (London, England)

Food Spy; What's Cooking for 2007?

Newspaper article The Evening Standard (London, England)

Food Spy; What's Cooking for 2007?

Article excerpt



How will restaurants battle for PR and customers in 2007?

According to one public relations guru, the battleground will be in music: 'Right now, the coolest thing you can do is get a band like Faithless (right) to play of a Sunday evening, like Mews of Mayfair did recently. It brings in the punters and, if the place is funky, the bands love it, too.'


TV types often ask: 'Will we ever find a new Nigella?' Of course, she can never be replaced, but those seeking a vivacious, flirtatious, clever and able cook may alight on Jo Pratt. Already a regular on shows such as ITV's Saturday Cooks, and with a book in the pipeline, 2007 could be her year.


2006 was all vodka, with battles between the likes of Kazakhstan's Snow Queen and Poland's Snow Leopard, but 2007 will see the rise of new whisky bars in hotels and nightspots. 'The big whisky firms have hired London's top mixologists to create cocktails to take on vodka,' says one drinks expert.

'Whyte & Mackay, for example, sells a bottle for [pounds sterling]150 in the shops and five times that in nightclubs. It will be a status symbol for London's wealthy Chinese or Russian punters.'

4.This looks like being the year Claude Bosi (below right) gets the credit he deserves. Having toiled at Hibiscus, his two-Michelin-starred restaurant in Ludlow, since 2000, he is finally upping sticks and venturing to the capital.

'He's sniffing around places in Mayfair,' says a restaurant observer.

'And whatever he does is bound to be exciting.'

5. 2007 may be the year of the pub. March will see the opening of a chain of pubs by Gordon Ramsay. Gorgeous TV chef and caterer Merrilees Parker is set to open a pub north of Notting Hill that, an associate says, 'will serve doorstep sandwiches, pies and ploughman's. …

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