Newspaper article The Evening Standard (London, England)

75% off in the Sales and It's Not Even Xmas

Newspaper article The Evening Standard (London, England)

75% off in the Sales and It's Not Even Xmas

Article excerpt

Byline: NICOLE SWENGLEY;JONATHAN PRYNN

THE sales have come early to London with many shops offering big discounts after a lacklustre autumn.

Stores will cut prices by up to 75 per cent to tempt bargain-hunters who have turned to the internet in record numbers to do their festive shopping.

Many leading London shops are staying open until 10pm in the run-up to Christmas.

Some shops have begun their annual winter sales, which traditionally have not started until after Boxing Day, up to 10 days earlier this year.

Although retailers enjoyed a shopping surge last weekend and expect it to continue this weekend, it has come too late for many smaller chains.

Fashion stores are offering massive discounts to clear mountains of winter coats, warm jackets and sweaters left unsold due to the mild weather in October and November.

Branches of LK Bennett started slashing prices on its womenswear and shoes by up to 30 per cent on Monday. Daks, in Jermyn Street, launches its sale today, reducing prices on its autumn/winter menswear by up to half. …

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