Newspaper article The Journal (Newcastle, England)

Wrong Ideas on Potatoes 'Fading'

Newspaper article The Journal (Newcastle, England)

Wrong Ideas on Potatoes 'Fading'

Article excerpt

Common misconceptions associated with potatoes and health are being eradicated, according to the British Potato Council (BPC).

The BPC's latest Omnibus survey has revealed that 83% of consumers recognise that potatoes are healthy, a 4% increase from July 2006.

The number of people who think fresh potatoes are important to a healthy diet also grew by the same amount, bringing the total to 84%.

BPC marketing manager Catherine Lange said: "We are delighted with these results, as they clearly demonstrate the effectiveness of our latest consumer campaign.

"A national programme of activity, launched in autumn last year with the help of the farming community, specifically set out to drive awareness of the health benefits of potatoes.

"We are particularly pleased to see that the messages are getting through to the younger generation.

"The survey shows that the 16 to 24-year age group is increasingly aware of the important role fresh potatoes play in a healthy diet. …

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