Newspaper article Evening Gazette (Middlesbrough, England)

The Right Road

Newspaper article Evening Gazette (Middlesbrough, England)

The Right Road

Article excerpt

Byline: Anastasia Weiner

There are certain ingredients vital to achieving sustainable value creation - the corporate Nirvana.

But while it's true that good governance, risk management, reputation and strategy and execution are essential, only culture and strong leadership can successfully bind them together.

Nowhere is that more evident than at North East Truck and Van (NETV).

It's not the impressive array of awards that the Billingham-based truck and van dealership has won. Nor the number of long-term members of staff that impress. But the management's commitment to maintaining an entrepreneurial, family-orientated culture that has served it well over the past 38 years.

It's that culture that has helped it grow into a pounds 70m turnover business and one of Iveco's leading UK dealerships.

The business also has Iveco Daily, IRISbus, LDV, MEN ERF and Hino franchises.

As well as new and used vehicle sales, the company offers 24 hour sales and servicing and is the only engineering operation to be approved by Iveco for vehicle modification and customisation.

Talk to Bill Beadnell, co-founder and NETV's chairman, and it's clear that the company's strong set of ethics were adopted from its fledgling days as an independent service workshop.

"We believe that our staff work with us, not for us," he explains. "We have people here who joined us as apprentices straight from school in our first few years. Maintaining that loyalty has helped the business grow."

It was in 1969 that Mr Beadnell along with two fellow entrepreneurs first set up the company.

The business grew steadily, but the entrance of Dutch manufacturer DAF to the UK market in 1973 presented NETV with a unique opportunity.

Success was swift and rewarded with additional territory being awarded to the company. By 1982 the company was operating DAF franchises from Teesside, Tyneside and Cumbria.

"It was a nice business after a lot of hard work," admits Mr Beadnell.

In 1985, ownership of the Carlisle business was given to one of founding partners in exchange for his shareholding in NETV. …

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