Newspaper article The Evening Standard (London, England)

My Real High-Street Heroes; Forget the Flashy New Fashions in Topshop, True Style Doesn't Need to Shout

Newspaper article The Evening Standard (London, England)

My Real High-Street Heroes; Forget the Flashy New Fashions in Topshop, True Style Doesn't Need to Shout

Article excerpt

OOOH

I bet that's how you keep yourself looking so young," cooed the woman at the front of the mile-long queue to the cashier who had skin that made a baby's bottom look like gnarled bark. Caught up in the fracas, I watched as she sold yet another bottle of No 7 Protect and Perfect Serum (the latest elixir of youth). "Astral, dears," she announced, winking cheerfully. "Works every time."

The gaggle clutching their No 7 scowled in disbelief, but I felt remarkably cheerful.

Astral is one of those eons-old beauty creams whose bright blue pot (only [pounds sterling]1.49 for 50ml) sits quietly on the shelves amid the caviar creams and magic potions, ignored by all but die-hard devotees. Your grandmother probably has some.

It's an unsung high-street hero that we all forget because it's not designed by a celebrity (Kate Moss), fronted by a topless model (Abercrombie & Fitch) or based on some imaginary wonder-word called Boswelox (and wonder you may).

Actually, the London streets are full of unsung high-street heroes. Take Aldo for shoes (and yes, you do know it

you just don't know you know it). It's the one you glaze over as you clip-clop your way down to Topshop for your trendy wedges

the same ones that every girl from here to eternity is also sporting. Inside, Aldo is full of dated courts, passe kitten heels and mumsy boots. And some absolute gems.

Two weeks ago, I came out with a pair of gold peep-toes with a four-inch chunky wooden heel for [pounds sterling]65. They're on-trend, reasonably priced and, more importantly, they haven't (yet) been spotted in Heat magazine. Really, I couldn't ask for much more.

It's the same with my latest handbag. I can trot up and down Sloane Street with my little mustard number (well, actually, it's the size of a small house) safe in the knowledge that I won't be shunned by the fashion cognoscenti. …

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