Newspaper article The Journal (Newcastle, England)

Lyrical Idea Is Write for Business

Newspaper article The Journal (Newcastle, England)

Lyrical Idea Is Write for Business

Article excerpt

A venture to develop songwriters' careers is being launched in the North-East.

Sustain is programme-managed by Northumberland-based venture capitalist Anthony Roe, who plans to discover and develop new talent for the music industry, while providing them with the business support they need to remain independent.

"The objective of Sustain is to develop fledgling artists and turn their work into a viable business within the music industry," said Mr Roe, who has over 25 years' experience in the music industry.

"The project creates a legal entity for the artist, providing a platform for them to exploit their work in the multi billion dollar commercial world of the music industry. We are going to create a true partnership with the people we choose to work with".

Mr Roe has been involved in the project for the past 18 months and in that time has been tracking potential artists all over the world to take part in Sustain, which will undergo an 18-month trial in the North-East before being rolled out further. …

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