Newspaper article The Evening Standard (London, England)

Let's Get Graphic; Wall Motifs Are the Latest Fashion Idea from Paris. Katie Law Discovers This and More Trends for Summer Homes

Newspaper article The Evening Standard (London, England)

Let's Get Graphic; Wall Motifs Are the Latest Fashion Idea from Paris. Katie Law Discovers This and More Trends for Summer Homes

Article excerpt

MINIMALISM is out and surface decoration is in, according to the latest trends at Pulse - the homeware, accessories, gift and fashion trade show opening later this week at Earls Court. Top of the pile is a new generation of imaginative wall stickers already taking Paris by storm.

Fashion-conscious Parisians are decorating their apartment walls, floors and ceilings with attractive and amusing vinyl stickers. We are not talking balloons and butterflies in childrens' rooms; this is smart art, created by some of France's leading graphic designers and illustrators. It is also affordable, flexible, easy to hang and just as easy to remove.

Stephane Arriuberge trained as an architect and worked for Habitat in Paris before he set up his vinyl sticker company, Domestic, in 2003.

According to him, "the Nineties were all about minimalism and sincethe new millennium, there has been a keen revival in ornamentation, but in a thoroughly modern way".

Domestic employs more than 40 graphic artists who produce a wide variety of stickers. "I was looking for a modern way to reintroduce pattern and motifs that was different from wallpaper," Arriuberge says. He and his team create every kind of wall, door and floor art, from silhouettelike prancing cats and elephants' bottoms to cascading foliage and stately rows of sunflowers. To buy online, see www.domestic.fr.

Illustrator and graphic designer Sofia Antonovich, who with partner Pierre-Yves Toudic set up Les Invasions Ephemeres two years ago, loves the flexibility that wall stickers of fer. " People are not patient," she says, "and these transfers are so easy to use, unlike wallpaper." She also lives and works in Paris, and her designs, which include ornate fire surrounds, curly bedsteads, traditional bathtubs and intricate chandeliers, convey the very essence of an old Parisian apartment. …

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