Newspaper article The Journal (Newcastle, England)

A Golley Good News Day for Business; Raising Your Company Profile

Newspaper article The Journal (Newcastle, England)

A Golley Good News Day for Business; Raising Your Company Profile

Article excerpt

NEWCASTLE-based full service marketing agency Golley Slater is flying the flag for the professional reputation of the PR industry, becoming the first consultancy in the region to gain the industry's professional standard qualification CMS.

The Consultancy Management Standard (CMS) is an independently-audited set of eight tests designed to ensure delivery of professional management, professional performance and measurable return on investment for all of Golley Slater's existing and future clients.

Being awarded the Consultancy Management Standard is an achievement which firmly demonstrates Golley Slater's commitment to best practice, putting the agency amongst a very select group of just 120, out of more than 2,000 public relations firms across the UK, to hold this sought-after kitemark.

Helene Graham, Head of Golley Slater Newcastle said: "The benefits for our clients are measurable, as the standard ensures complete transparency in the service we provide, something the PR industry has often been criticised for not supplying.

"We're constantly striving to add value to our clients' businesses and this development shows we're achieving our goal and delivering results that really make a difference to our clients' bottom line."

As a PRCA accredited agency, Golley Slater offers measurable and creative marketing solutions to meet the needs of its clients. So committed is Golley Slater to offering creative solutions to meet objectives, the company has invested in its own management and evaluation tool - an area which has traditionally been problematic for PR professionals.

Developed in-house by Golley Slater's research and development team; Impact, the new evaluation tool, provides a measurable way of looking at the value of PR in supporting business objectives.

The company understands the importance of effective campaign management and Impact allows the team to measure its own work against a set of pre-agreed objectives. The Impact evaluation tool is unique to the company and involves an array of different methods to establish the success of a campaign. …

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