Newspaper article The Evening Standard (London, England)

Dressed to Impress at the Proms; Dressed toFrock Shock: Anna Netrebko

Newspaper article The Evening Standard (London, England)

Dressed to Impress at the Proms; Dressed toFrock Shock: Anna Netrebko

Article excerpt

Byline: norman lebrecht

AFTER A summer of glorious cancellations, Anna Netrebko turned up tosing the Last Night of the Proms in two new gowns, one for each half of theconcert, beating off all contenders to her reigning title as the Paris Hiltonof the opera world.

The silvery creations, we were told in awed tones by BBC1's commentator AlanTitchmarsh, had been specially made for the occasion by Escada, while thejewellery was top-of-the-range Chopard. Both brands have sponsorship deals withthe extravagant Russian soprano, who could otherwise barely have afforded a newset of false eyelashes on a BBC concert fee.

If the sponsors hoped for public exposure, their wildest dreams were fulfilledwhen Titchmarsh namechecked both brands not once but twice in the concert'ssecond half, digressing on the marvels of the designer outfits while sayingvery little about the music Netrebko was singing.

Even viewers of the Shopping Channel would have found this a bit dumb. …

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