Newspaper article The Evening Standard (London, England)

New York Times Ends Online Access Charges

Newspaper article The Evening Standard (London, England)

New York Times Ends Online Access Charges

Article excerpt

Byline: BILL CONDIE

THE New York Times has scrapped a two year experiment to charge onlinecustomers for premium content, leaving only the Wall Street Journal in the USand London's Financial Times among quality newspapers using the model.

The New York Times said that while the subscription scheme brought in $10million ([pounds sterling]5 million) a year in revenue, it can make more money out of onlineadvertising.

"Our projections for growth on that paid subscriber base were low, compared tothe growth of online advertising," said Vivian Schiller, senior vice presidentand general manager of the paper's website, NYTimes.com.

The Times began the subscription programme, TimesSelect, which has charged$49.95 a year, or $7.95 a month, for online access to the work of itscolumnists and to the newspaper's archives. But now it will open the entiresite to all readers, and make available its archives from 1987 to the presentwithout charge, as well as those from 1851 to 1922, which are in the publicdomain. …

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