Newspaper article The Evening Standard (London, England)

This Shocking Poster Is Trying to Stop Girls Dieting to Death; Fashion Statement: The Photograph Taken by Oliviero Toscani to Show the World the Reality of Anorexia. "I Know My Body Arouses Repugnance. I Want to Recover," Says Isabelle Caro Shock Tactic: The Poster Is on Billboards All over Milan

Newspaper article The Evening Standard (London, England)

This Shocking Poster Is Trying to Stop Girls Dieting to Death; Fashion Statement: The Photograph Taken by Oliviero Toscani to Show the World the Reality of Anorexia. "I Know My Body Arouses Repugnance. I Want to Recover," Says Isabelle Caro Shock Tactic: The Poster Is on Billboards All over Milan

Article excerpt

Byline: NICK PISA

THIS is the latest shock image to jolt the fashion industry into actionover the problem of anorexia.

The picture of emaciated Isabelle Caro, 27, an anorexic who weighs just 31kilos (4 stone, 12lb), has been displayed on Milan billboards as the citycelebrates its fashion week.

Caro, who is French and has her own blog site, said she had suffered fromanorexia since she was 13 as the result of a "difficult childhood". She added:"I've hidden myself and covered myself for too long.

Now I want to show myself fearlessly, even though I know my body arousesrepugnance. I want to recover because I love life and the riches of theuniverse. I want to show young people how dangerous this illness is." Thecampaign was paid for by Italian clothing company Flash & Partners to publicisea fashion brand for young women called Nolita and the photograph was taken byItalian photographer Oliviero Toscani.

Flash & Partners said in a statement that Toscani's aim was "to use the nakedbody to show everyone the reality of this illness, caused in most cases by thestereotypes imposed by the world of fashion".

Many people blame the fashion industry and the obsession with stick-thin sizezero models for the rise in cases of anorexia.

Calls for action within the British fashion industry led to a full-scaleinvestigation into the problems by a panel of experts this year.

The report by the Model Health Inquiry, which was published last week on theeve of London Fashion Week, made 14 recommendations including requiring modelsto pass medical checks before being allowed on the catwalk and barringappearances from those under 16.

But London has failed to go as far as Madrid and Milan, where the authoritieshave banned the appearance of ultra-skinny models on catwalks by forcing modelsto carry certificates proving they are healthy.

The move, which dominated Milan Fashion Week last year, followed the death of22-year-old model Luisel Ramos, who collapsed at a show in Uruguay. It wasclaimed she had gone days without eating properly. Speaking at the time,Tiziana Maiolo, Milan's city council official in charge of promoting fashion,said: "We will work to ensure the agencies and stylists do not favour thisphenomenon of anorexia. …

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