Newspaper article The Journal (Newcastle, England)

Journal Praised for Its Support; Northern Rock It's Looking Brighter for Bank and Its Staff

Newspaper article The Journal (Newcastle, England)

Journal Praised for Its Support; Northern Rock It's Looking Brighter for Bank and Its Staff

Article excerpt

THE Journal's campaign to save Northern Rock was last night hailed by regional development chiefs.

Our rallying call issued as the run on the bank was at its peak last month has seen readers, businesses, charities and politicians come out in their droves in support of the bank and its 5,700 staff.

And as the outlook at Northern Rock's Gosforth headquarters begins to brighten, Margaret Fay, chair of One NorthEast, congratulated our campaign.

Speaking at the agency's annual review meeting, she said: "TV and the media have a huge role to play in projecting a positive image of an area to those outside and, for those in the North-East, it can do much to instill pride and confide nce.

"And this was certainly our intention in the news agenda we tried to follow. I have had particular reason to reflect on this in recent weeks with the coverage of Northern Rock.

"For once, the nation's media has shown a real interest in the North-East - but unfortunately for less than supportive reasons. …

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