Newspaper article Evening Chronicle (Newcastle, England)

Red Letter Day for Going Green; Sponsored by Environment Agency as the Drive to Save the Planet Steps Up a Gear, Anyone Who Can Push People to Be Greener Is Being Called on to Help. an ENERGY SAVING TRUST Report Reveals the North East's Climate Change Champions

Newspaper article Evening Chronicle (Newcastle, England)

Red Letter Day for Going Green; Sponsored by Environment Agency as the Drive to Save the Planet Steps Up a Gear, Anyone Who Can Push People to Be Greener Is Being Called on to Help. an ENERGY SAVING TRUST Report Reveals the North East's Climate Change Champions

Article excerpt

POSTIES and members of the WI are the most likely among us to be climate change champions.

Community-minded groups, particularly those involving women, are best placed to influence others to help save the planet.

A report by the Energy Saving Trust is the first to pinpoint those who are Britain's biggest energy-saving influencers, comparing their awareness with their actions.

It found chatty Geordies are the most likely strike up a conversation about saving the planet.

Women in particular are leading the way in raising awareness of environmental issues and what we need to do.

And people in the region are already acting as advisers to an average of 10 people on energy-related issues. But half of us feel bad about not saving as much energy as we would like.

The report, created for the Energy Saving Trust, the independent energy advice service, by Henley Centre Headlight Vision and Wildfire, was released ahead of this month's Energy Saving Week.

The theme of the campaign is A Community A Day and involves a drive to encourage communities such as postmen, the WI and religious leaders, to pass on the energy saving message.

Experts say if just one person in every 200 in the UK told every person in their social group what they had done to save energy we could reach the entire population.

Steve Hunter, director of the Energy Saving Trust advice centre in the North East, said: "With our region initiating the most conversations about climate change and more than half of the people in the North East (53 per cent) saying their friends and family actively encourage them to be more environmentally friendly, it's time we turned the chat into action by leading the country with our energy saving behaviour and reducing our carbon dioxide emissions - the UK's biggest contributor towards climate change. As part of our Energy Saving Week campaign, we are reaching out to communities across the region to urge them to seek advice about how they can act to reduce their impact on the climate. …

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